How the website field in Zoho CRM affects your data and how to autofill
Some habits are hard to break, even in a CRM. For me, it was skipping the website field whenever I added a new account in Zoho. I didn’t think it mattered much. If I really needed the website, I could look it up later.
But I found out that leaving it blank meant Zoho’s enrichment feature didn’t work. That feature can pull in key details like a company’s phone number, address, and industry, but only if the website is already filled in.
Why the Website Field Matters
The website isn’t just a reference point. It’s the key that unlocks Zoho’s ability to fetch more company details. That’s especially useful when you want cleaner, more complete records without typing it all yourself.
When that field is missing, Zoho can’t fetch anything. That small gap can affect everything from sales prep to reporting.
Automating the Website Field
To fix this, I set up a workflow that fills the website in automatically based on the contact’s email address. Here’s what it does:
Watches for when a new contact is added to an account
Checks if the email is from a company domain (not Gmail, Yahoo, etc.)
If the account's website is empty, it pulls the domain, adds "www." to the front, and fills it in
All of this runs in the background. I don’t need to remember or do anything differently. It just works.
What the Script Checks
The script is simple. It makes sure the contact has an email. It checks the account’s website field. It filters out generic domains. And if the conditions are right, it updates the account with the correct website.
It’s only 29 lines of code, but it saves a lot of time and gives Zoho what it needs to pull the rest of the company info.
Why This Helps
This small change makes my CRM smarter. The enrichment tool can now pull verified details without me chasing them down. It’s cleaner, faster, and doesn’t depend on me remembering to do anything extra.
Sometimes it just takes one small automation to make a real difference in your CRM setup.
