Stop Overcomplicating Your Email Marketing

May 08, 2025 11:20 AM - Comment(s) - By Max Tyack

Use Zoho Campaigns with Zoho CRM

If you’re already using Zoho CRM, there’s no reason to keep struggling with disconnected email tools like MailChimp or Constant Contact.

Zoho Campaigns is built to work with Zoho CRM. It’s already included in your Zoho One plan. And it makes your life a lot easier.
Let me walk you through what that actually looks like.

First, the contact sync. You can set up a two-way sync between Zoho CRM and Zoho Campaigns. That means your marketing lists stay up to date automatically: no exports, no imports, no third-party connectors.

But it goes further than just names and emails.

You can also bring in data from the related account records. Things like customer status, product interest, or industry. And that opens the door to smart segmentation.

You can create segments for prospects, customers, healthcare clients, tech companies-anything you want. Then send targeted emails that actually make sense to the people receiving them.

And since Zoho Campaigns and CRM were built to work together, all the campaign data feeds right back into the CRM. You’ll see opens, clicks, and bounces right on the contact’s record.

I recorded a short video walking through all of this if you want to see it in action.

If you’re already paying for Zoho One, Zoho Campaigns is sitting there waiting to be used. No extra cost. No extra tools. Just one less headache.

Max Tyack

Max Tyack

Owner/Lead Developer Abstract Automation
http://www.abstractautomation.com/

Max Tyack ensures you get the most out of your Zoho apps. Specializing in Zoho CRM, Analytics, Books, Inventory, Desk, Campaigns, custom functions, Deluge scripting, and QuoteWerks, Max has performed many migrations from legacy CRMs like GoldMine and ACT! to Zoho CRM.

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